VIDEO IS POSSIBLY THE SINGLE MOST IMPORTANT ASPECT OF YOUR MARKETING PLAN IN 2018 AND BEYOND. WHY?
These days over 70% of people surveyed said they get most or all of their product info from video on the web and this number is growing daily. The skillful use of VIDEO has become critical to the continued success of your business or organization.
WHY? A picture may be worth a thousand words but a study found that a video is worth 1.8 million words! This presents a unique opportunity to TELL YOUR STORY like never before. People and companies searching for answers look to video on the internet.
74% of users who watched an explainer type video online eventually purchased the product or service it was highlighting. This isn’t terribly surprising considering that video quickly and easily disseminates important information about products and services, and can make the case for more abstract concepts in a relatively short amount of time. Vision being the most dominant of the five senses, again a connection to video is not a big surprise. Since we were children we have been connecting with TV and movies. Video is just an extension of a communication medium we’ve all been trained to receive.
83% of the businesses who have used video as an integral part of their marketing mix say that video provides a strong return on investment. Maybe because studies show video builds trust with the viewer and trust is a key element in converting prospects into customers and customers into sales.
What good is it to have a really beautiful, functional web site if no one sees it? GOOGLE rewards sites with robust video content by giving the site a much higher search ranking. You have a much better chance of showing up on the first page of a GOOGLE search if your site contains interesting and informational video content.
What about tablets and smart phones? Approximately 90% of consumers say they watch videos on their mobile devices regularly and that number nearly doubles EVERY SINGLE YEAR! Consumers like to watch video on the go. Doesn’t it make sense you give them something to watch?
VIDEO IS EASY. In this fast paced hyper busy world, it’s just easier for people to watch and digest information that is presented via video. The average person just doesn’t have the time to read volumes of static text online. Video makes it more of a pleasure and less of a chore to research products and services.
The Social medium are built on sharing. People share video but when asked they said they would tend to share videos that are less sales and more emotional, informational or funny. This points out just how important BRANDING has become in getting your message across. Establishing your brand across social medium is key to creating more prospective clients. As I we said before more prospective customers become customers when you can deliver the relevant content via video.
Would you like to find out more about how the use of video can be beneficial to your specific situation?
MEDIA MECHANIX has been in business since 1985. We produce the VIDEO that tells the story of YOUR business…professional practice or organization. VIDEO that you can use on your Website, Facebook page or YouTube Channel or in a blog. To see our work please visit us http://www.media-mechanix.com and click on the PORTFOLIO.
For a FREE CONSULTATION please contact Joe Refano – call 516-817-8959 or email solutions@media-mechanix.com
